Friday, August 11, 2017

Meri Shaan Mera Pakistan: Details

As i update you all about the initiative of EFU Life in my recent blog post. Today i am going to elaborate more about it. The campaign rejoices the spirit of patriotism, and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of the campaign.


Wednesday, August 2, 2017

Meri Shaan Mera Pakistan: Karachi Chapter

Anything for the betterment of our city, Karachi, attracts me all time. This year again, EFU Insurance has decided to continue their legacy to paint walls of Karachi in the most artistic way to portray whats been missing in K-town for a long time, colors and art. 

Wednesday, May 31, 2017

KLF in London: #KLFLondon

Karachi Literature Festival (KLF) launched at Southbank Centre, London. 
May 20th, 2017: Celebrating contemporary Pakistan and its rich history and culture in the context of the 70th anniversary of the country's foundation, the Karachi Literature Festival (KLF) held at the Royal Festival Hall of the Southbank Centre, as a part of their annual festival Alchemy, was a resounding success. Dubbed as Pakistan’s biggest literary event, the KLF brought together writers, scholars, and artists from diverse backgrounds, creative traditions, and academic disciplines to showcase contemporary Pakistani literature and writers. Produced by Oxford University Press (OUP) Pakistan, KLF was organized in collaboration with the Southbank Centre, Bloomsbury Pakistan (a research collective based in London), and Rukhsana Ahmed. 

Saturday, May 20, 2017

Launch: Xiaomi launches in Pakistan

Xiaomi brings Redmi 4X to Pakistan in partnership with Smartlink Technologies. With the launch of Redmi 4X, Xiaomi demonstrates its commitment to the market. 


Tuesday, April 25, 2017

Capital's Literature Festival: #IsbLF

Islamabad’s 5th Literature Festival started on April 14th at a local hotel. The festival will feature a line-up of around 150 leading Pakistani and international authors, academics, journalists and artists along with exhibitions, book fair and a sumptuous food court. The three-day festival is being organized by Oxford University Press (OUP). The inaugural session was attended by the leading journalists, writers, poets, intellectuals and a large number of visitors.