Friday, December 15, 2017

Pakistan Cables: #ReelOnHai

So this time i came across this creative idea by Pakistan Cables named as "Reel On Hai" project where all the creative individuals, artists, designers and architectures were called out to take part in transforming the empty cable reels provided by Pakistan Cables, the main activity partner, into pieces of art. Interesting, right!? 


Pakistan Cables and Karachi Biennale Trust signed an MoU earlier in July 2016 to collaborate on a public outreach project, Reel on Hai. Currently, these reels have been installed in over 35 locations across schools, parks, hospitals and universities all over Karachi where artists have worked on site to engage the local community. Each unique work engages the community with activities designed around the work to sensitize them to art and the role it can play in projecting the dynamism of a society. 
Moreover, contributions of 57 artists installed at over 20 public spaces in Karachi are featured in the coffee table book compiled by Pakistan Cables to mark completion of project Reel on Hai. 

For now, the  cable reels provided have been placed at public spaces like:
  • Hill park 
  • Zamzama Park
  • Jinnah Hospital
  • Beach Luxury Hotel
  • Moin Khan Academy
  • KMC Sports Complex
  • The National Museum
  • St. Patrick's Cathedral
  • Karachi Zoo & Karachi Central Jail
  • Institute of Business Administration
  • Alliance Francaise Greenwich University and more. 

A free e-book version of "A Reel on Karachi" is available at the company’s official website: www.pakistancables.com and to know more, check: #ReelOnHai

Thursday, September 28, 2017

Do you take care of your Heart? #ProjectDKL


Project Dil kay Liye or in short #ProjectDKL is an initiative taken by Tabba Heart Institute to create awareness on heart healthcare this World Heart Day. As a part of the project, Tabba Heart Institute conducted an activity at LuckyOne Mall from 22nd to 24th September 2017. 

Tuesday, September 12, 2017

BOLD: Smell of Freedom


Since the launch Bold fragrances have gathered way too many consumers and attention. This all is due to their promise to provide spray with more fragrance and no gas or we can say "Gas Free Body Spray". Not just that, they are the pioneers in Pakistan to launch the spray with no gas. Their spray has a high percentage of fragrance compared to competitors which attracts the consumers to give it a try.  

Tuesday, September 5, 2017

Peek Freans Sooper: Guinness World Record


Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2  (2,438.15 ft2). Above photo shows Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic. 

Tuesday, August 29, 2017

Xiaomi: Mi 6 - Sold out in Pakistan


Mi 6 sold out in one week in Pakistan. Mi 6, Mi Max 2 and lines of Mi Ecosystem products make a new record of popularity through Smart Link Technologies distribution. 

Xiaomi's official distributor Smart Link Technologies announced the fast sold out for the latest innovative products Mi 6, Mi Max 2 which were launched a week ago during an event at Beach Luxury Hotel Karachi.

Known worldwide as the mastermind behind quality, innovation and creative thinking, Xiaomi has once again revolutionized the way Pakistanis utilize smart phone technology. Keeping the company’s value driven strategy alive, Smart Link Technologies, the official distributor of Xiaomi, have launched two latest smartphones Mi 6 and Mi Max 2, and a bucketful of Mi Ecosystem products throughout Pakistan starting Aug 21. All these products are available on www.mistore.pk and www.daraz.pk