The year is 1999. Bill Clinton is the President of the United States, gas is 94 cents a gallon, Bondi Blue iMacs are a staple in dorm rooms across the country, and Microsoft is trying to bring the desktop Windows experience to the pocket, pushing its Palm-size PC concept (after Palm had quashed the original "Palm PC" branding) on a world still feeling jilted by the failures of the Apple Newton. 3Com subsidiary Palm and its heavyweight licensee Handspring have figured out something interesting about the still-nascent PDA market, though: people like simplicity. If an electronic organizer does what it says it's going to do, keeps your information in sync with your PC, runs for forever and a day on a single set of batteries, and does it all with a minimum of fuss, people will buy. It's an exciting, challenging, and rapidly-changing era in the mobile business.