Saturday, August 25, 2012

#SmallisBig - Coca Cola Ramadan TVC & Campaign

"Promoting the Power of Small Acts of Kindness"
Last month i saw the Ramadan TVC of Coca Cola shared by some friends on Facebook and was inspired by how the Company has advanced its Reasons to Believe campaign in Ramadan. “Khulen Khushyan Ramadan Ki” is a unique concept in a way that it highlights the importance of sharing happiness with others by performing small acts of kindness. The TVC shows how happiness may not just be associated with the big things in life but it is shaped by doing small things that might not be too expensive but can create priceless moments for everyone. The TVC focuses on maximizing happiness by sharing it with others, by showing them that you care and will be there to support whenever and wherever you can. As the true spirit of Ramadan is to be forgiving and tolerant, and to share and care, this is definitely the best time to come up with such communication which illustrates how sharing happiness and disseminating optimism is the true essence of the holy month.