Instagram, a social network of pictures, now has a large user base with a high adoption rate. Like other popular social networks, it too has captured the attention of Brands who use major social platforms like Twitter, Facebook etc. to promote their services and products.
From a basic photo sharing network to video and time lapse, is now preparing to introduce Photo-Sets very soon. Better thought of as carousel ads - sponsored posts, having small icon indicating its a carousel, photo sets of up to four pictures that you swipe through, smoothly, while thumbing down your feed. Also, brands can link their official website and can divert all of their Instagram traffic to webpages.
The sad part? This update will only be available to the brands at the moment till Instagram is ready to make it public for everyone.