Friday, December 15, 2017

Pakistan Cables: #ReelOnHai

So this time i came across this creative idea by Pakistan Cables named as "Reel On Hai" project where all the creative individuals, artists, designers and architectures were called out to take part in transforming the empty cable reels provided by Pakistan Cables, the main activity partner, into pieces of art. Interesting, right!? 

Pakistan Cables and Karachi Biennale Trust signed an MoU earlier in July 2016 to collaborate on a public outreach project, Reel on Hai. Currently, these reels have been installed in over 35 locations across schools, parks, hospitals and universities all over Karachi where artists have worked on site to engage the local community. Each unique work engages the community with activities designed around the work to sensitize them to art and the role it can play in projecting the dynamism of a society. 
Moreover, contributions of 57 artists installed at over 20 public spaces in Karachi are featured in the coffee table book compiled by Pakistan Cables to mark completion of project Reel on Hai. 

For now, the  cable reels provided have been placed at public spaces like:
  • Hill park 
  • Zamzama Park
  • Jinnah Hospital
  • Beach Luxury Hotel
  • Moin Khan Academy
  • KMC Sports Complex
  • The National Museum
  • St. Patrick's Cathedral
  • Karachi Zoo & Karachi Central Jail
  • Institute of Business Administration
  • Alliance Francaise Greenwich University and more. 

A free e-book version of "A Reel on Karachi" is available at the company’s official website: and to know more, check: #ReelOnHai

Thursday, September 28, 2017

Do you take care of your Heart? #ProjectDKL

Project Dil kay Liye or in short #ProjectDKL is an initiative taken by Tabba Heart Institute to create awareness on heart healthcare this World Heart Day. As a part of the project, Tabba Heart Institute conducted an activity at LuckyOne Mall from 22nd to 24th September 2017. 

Tuesday, September 12, 2017

BOLD: Smell of Freedom

Since the launch Bold fragrances have gathered way too many consumers and attention. This all is due to their promise to provide spray with more fragrance and no gas or we can say "Gas Free Body Spray". Not just that, they are the pioneers in Pakistan to launch the spray with no gas. Their spray has a high percentage of fragrance compared to competitors which attracts the consumers to give it a try.  

Tuesday, September 5, 2017

Peek Freans Sooper: Guinness World Record

Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2  (2,438.15 ft2). Above photo shows Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic. 

Tuesday, August 29, 2017

Xiaomi: Mi 6 - Sold out in Pakistan

Mi 6 sold out in one week in Pakistan. Mi 6, Mi Max 2 and lines of Mi Ecosystem products make a new record of popularity through Smart Link Technologies distribution. 

Xiaomi's official distributor Smart Link Technologies announced the fast sold out for the latest innovative products Mi 6, Mi Max 2 which were launched a week ago during an event at Beach Luxury Hotel Karachi.

Known worldwide as the mastermind behind quality, innovation and creative thinking, Xiaomi has once again revolutionized the way Pakistanis utilize smart phone technology. Keeping the company’s value driven strategy alive, Smart Link Technologies, the official distributor of Xiaomi, have launched two latest smartphones Mi 6 and Mi Max 2, and a bucketful of Mi Ecosystem products throughout Pakistan starting Aug 21. All these products are available on and

Breaking the Internet: #NotAFailure

So i've been part of this campaign for a while now. The reason it attracted me? It's enabling and empowering women throughout. Breaking the stereotypes and puns we hear in our daily lives. 

Friday, August 11, 2017

Meri Shaan Mera Pakistan: Details

As i update you all about the initiative of EFU Life in my recent blog post. Today i am going to elaborate more about it. The campaign rejoices the spirit of patriotism, and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of the campaign.

Wednesday, August 2, 2017

Meri Shaan Mera Pakistan: Karachi Chapter

Anything for the betterment of our city, Karachi, attracts me all time. This year again, EFU Insurance has decided to continue their legacy to paint walls of Karachi in the most artistic way to portray whats been missing in K-town for a long time, colors and art. 

Wednesday, May 31, 2017

KLF in London: #KLFLondon

Karachi Literature Festival (KLF) launched at Southbank Centre, London. 
May 20th, 2017: Celebrating contemporary Pakistan and its rich history and culture in the context of the 70th anniversary of the country's foundation, the Karachi Literature Festival (KLF) held at the Royal Festival Hall of the Southbank Centre, as a part of their annual festival Alchemy, was a resounding success. Dubbed as Pakistan’s biggest literary event, the KLF brought together writers, scholars, and artists from diverse backgrounds, creative traditions, and academic disciplines to showcase contemporary Pakistani literature and writers. Produced by Oxford University Press (OUP) Pakistan, KLF was organized in collaboration with the Southbank Centre, Bloomsbury Pakistan (a research collective based in London), and Rukhsana Ahmed. 

Saturday, May 20, 2017

Launch: Xiaomi launches in Pakistan

Xiaomi brings Redmi 4X to Pakistan in partnership with Smartlink Technologies. With the launch of Redmi 4X, Xiaomi demonstrates its commitment to the market. 

Tuesday, April 25, 2017

Capital's Literature Festival: #IsbLF

Islamabad’s 5th Literature Festival started on April 14th at a local hotel. The festival will feature a line-up of around 150 leading Pakistani and international authors, academics, journalists and artists along with exhibitions, book fair and a sumptuous food court. The three-day festival is being organized by Oxford University Press (OUP). The inaugural session was attended by the leading journalists, writers, poets, intellectuals and a large number of visitors. 

Monday, April 3, 2017

OLX: Baich Dai - 5 Years Celebration!

Five successful years of OLX Pakistan #WinningStory! 
where the community wins

So, It’s been five wonderfully successful years for OLX, it is the leading destination for buying and selling used goods and services in 34 countries  and the number one mobile app in more than 22 global markets. With the famous catchy taglines from *Yahan Sabbb Kuch Bikta Hai* to *Baich De* in TVC’s grabbed the attention of everyone and is literally now an answer to every dilemma for buyers and sellers. 

Monday, February 27, 2017

Love for Books and Literature: #KhiLF

Started from Friday the 10th till Sunday, this literature festival was once thing everyone was talking about. Basically, KLF is back again with an urge to delight the crave of avid readers, to enrich the enriched history of literature for its appreciators. KLF can be viewed as a little token of appreciation from the individuals of the society to those who offered a perspective on the unique Pakistani society and culture, and have thus contributed to the development of a thriving literary tradition in Pakistan.

Thursday, January 5, 2017

Dolmen: Celebrates 24 Years of #DSFKHI

This year Dolmen Malls celebrated their 24th year of the annual "Dolmen Shopping Festival" which was a series of events across the three malls in Karachi marked the launch of the 17 days of festivities filled with fun contests, exciting discounts, and delicious food. 

This star-studded evening was kicked off by the surprise arrival of stars Iman Ali, Anoushay Ashraf, Faizan Haqque and the musical sensation Zoe Viccaji.