Friday, August 11, 2017

Meri Shaan Mera Pakistan: Details

As i update you all about the initiative of EFU Life in my recent blog post. Today i am going to elaborate more about it. The campaign rejoices the spirit of patriotism, and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the underlying theme of the campaign.

Speaking at the inauguration ceremony, Mr. Taher G Sachak, MD & CEO, EFU Life said "I take this opportunity to thank Mr. Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment in partnering with us to make this project a success.". He emphasized that we as Pakistani’s need to take ownership and responsibility for our country. There is a lot that we need to be proud of, and it’s important to bring forward the positive mind-set about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism, but the involvement of the youth, with active participation from the students of different universities to execute the project. He also added, that "the company is further exploring avenues of executing such projects in other parts of the country."

Mr.Ejaz Ahmed Khan, Commissioner Karachi commended this collaborative effort and stated "such beautification projects are essential for enhancing the aesthetic aspect of the city.  Agha Khan Park is the third project that we have collaborated on with EFU Life and other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light." 

EFU Life has partnered with "Abdoz Arts" on this project, an organization which aims to reclaim the public spaces of Pakistan through fine arts.

For more details and hype, check: #MeriShaanMeraPakistan

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