Tuesday, September 5, 2017

Peek Freans Sooper: Guinness World Record


Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2  (2,438.15 ft2). Above photo shows Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic. 

Peek Freans Sooper, Pakistan’s favorite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of "Sooper Hai Pakistan". On the 70th Independence Day, the EBM family came together to do the impossible… to set a new Guinness World Records title! The plan? Build the world’s largest cookie mosaic in the shape of Pakistan Flag with a solid resounding message of how Sooper a nation it is! 

The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with none other than, Peek Freans Sooper cookies themselves. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5 hours. 

Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyor from Islamabad.

As the Guinness World Records team announced the result, the participants were finally rewarded with the confirmation that Pakistan & Peek Freans Sooper had made the history books by bringing home a Guinness World Records title on the day of the country's 70th Independence day. 

For more, check #SooperHaiPakistan

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