Friday, December 15, 2017

Pakistan Cables: #ReelOnHai

So this time i came across this creative idea by Pakistan Cables named as "Reel On Hai" project where all the creative individuals, artists, designers and architectures were called out to take part in transforming the empty cable reels provided by Pakistan Cables, the main activity partner, into pieces of art. Interesting, right!? 

Pakistan Cables and Karachi Biennale Trust signed an MoU earlier in July 2016 to collaborate on a public outreach project, Reel on Hai. Currently, these reels have been installed in over 35 locations across schools, parks, hospitals and universities all over Karachi where artists have worked on site to engage the local community. Each unique work engages the community with activities designed around the work to sensitize them to art and the role it can play in projecting the dynamism of a society. 
Moreover, contributions of 57 artists installed at over 20 public spaces in Karachi are featured in the coffee table book compiled by Pakistan Cables to mark completion of project Reel on Hai. 

For now, the  cable reels provided have been placed at public spaces like:
  • Hill park 
  • Zamzama Park
  • Jinnah Hospital
  • Beach Luxury Hotel
  • Moin Khan Academy
  • KMC Sports Complex
  • The National Museum
  • St. Patrick's Cathedral
  • Karachi Zoo & Karachi Central Jail
  • Institute of Business Administration
  • Alliance Francaise Greenwich University and more. 

A free e-book version of "A Reel on Karachi" is available at the company’s official website: and to know more, check: #ReelOnHai

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